defined Lorem Ipsum on Ivory-Tower: Lorem ipsum was part of a passage from Cicero, specifically De finibus bonorum et malorum, a treatise on the theory of ethics written in 45 BC. The original reads, Neque porro quisquam est qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit . . . ("There is no one who loves pain itself, who seeks after it and wants to have it, simply because it is pain …").